"I immigrated to the U.S. with my mom when I was 9 - we had $8 in our pocket. Like for so many, sport was not a part of my life growing up in the inner city of Brooklyn, NY. I was a pretty athletic kid though, always playing handball in the park, jumping double-dutch, and rollerblading 40 blocks each way (and uphill... both ways!) to visit friends. These are some of my fondest memories and I wouldn't trade them.

Cut to, a very different present day. Two working parents, 3 athletes (all girls, send prayers) and a life overrun by youth sports. Look, we did it to ourselves, right - kids showed a lot of promise, we worked hard to support their dreams, next thing you know we were drowning in confusion, miscommunication, and mounting stress. Our household was built for speed, yet we were all headed for burnout.

I don't have to paint the picture - you already know. Showing up at the wrong field at the wrong time, dropping the ball on carpools, bringing the wrong uniform to the game. Worst of all, the kids were starting to develop a negative association with their sport. Not due to their lack of success or abilities, but due to the mounting anxiety that surrounded it all. The joy was gone, the shared experience missed.

This observation quickly grew to frustration, until it demanded action.

In April '23, I left my 20 year exec career in tech to build a solution for a problem shared by 30M US families - stressful logistics of youth sports. I assembled a talented team of 4 "doers", themselves collegiate athletes, parents, coaches - and yes, technologists. We bootstrapped to personally design, develop, and launch Orgo in April '24. We are now building faster, with more conviction and urgency to help more active families find joy in the shared experience of youth sports and keep more kids in the game, longer.

Join our mission by becoming a user, a partner, or an advocate today!"